10 rules of a good cover letter

Some of these rules may seem obvious but when sending out multiple applications its surprising how many times candidates accidently break some of these rules.

1                     Cover letters should complement your CV not duplicate or regurgitate it. Your CV presents all your relevant experience to date - the cover letter lets them know why this makes you a great candidate for the job;

2                     ALWAYS tailor the cover letter to the job description, the company, the culture. Do research and use words that reflect the position you are applying for as well as tying in your experience. Sending out a generic cover letter for all applications can show a lack of effort and time spent. Tailored letters are far superior to generic ones in boosting your chances of being invited to interview;

3                     Always try and find a named contact to address the letter to. Steer away from “To whom it may concern” or “Dear Sir/Madam” unless you really can’t find a named contact. Make sure you spell named contact details correctly;

4                     Use formal letter writing style and make sure it never contains any spelling or grammar mistakes. Always proof read. Never rely on spellcheck to pick up every mistake;

5                     Make it visually appealing with an uncluttered format and never use small or cramped text. Use the same fonts as in your CV;

6                     A cover letter should never be longer than 1 page. (3-5 short paragraphs or 3-500 words). Make every word count!

7                     To make yourself memorable it must engaging from the very beginning;

8                     Get creative with your language. Use it as a form of persuasion. Show your selling points. Be positive about what you have to offer and why you meet their requirements;

9                     Keep the tone of the letter polite, enthusiastic, engaging and not too informal;

10                 When detailing any hard or soft skills you may have always give examples and evidence. To say you have exceptional communication skills is a generic blanket term and possibly will be used by more than one candidate.

If you would like help with job applications, CV and cover letters why not get in touch and see how I could help.